A Webpage Audit is used to find out how well optimised your webpage is for a particular search query. Your website pages should be optimised for relevant search terms (keywords) that will help search engines understand the purpose of that page and how well it satisfies user search intent.
For example, if somebody is looking for Search Engine Optimisation services in Edinburgh, they might type into a search engine – SEO Services Edinburgh – Our job is to optimise our Edinburgh SEO Services page for that search query.
When we know what user search intent we are trying to satisfy, we can then use keyword research to find out what search phrases we want the page to be optimised for. We can then curate our Content Creation with a range of semantically related words and phrases. The better that page is optimised, the better that page will rank in the Search Engine Results Pages for those user searches.
A well-designed and optimised page will have a range of contextually relevant information. From images to content, metadata to headings, it is important that everything is pulling in the same direction.
Using our free webpage SEO Audit tool, you will quickly be able to see how well (or how badly) your page is optimised. It is only when you see the results can you go about taking actionable steps to improve your webpage.
A website audit is an analysis of your website to find out how healthy it is. An audit finds and highlights any issues that your site may have. Once you have that information, you can start on your journey to fix them and improve the overall health of your site. When our Edinburgh Web Design team completes a website, it is always audited and optimised before handover.
A healthy site will perform better in search engine results so it is important that your site is in top condition. If you use the contact form below to provide your details, we will run a website audit for you and email you your results. Our audit will help you understand how you can improve the health of your website by analysing (but not limited to) the following factors:
GOOGLE BUSINESS PROFILE OPTIMISATION
When users are searching for local businesses, Google provides a snippet from Maps, to show the top three relevant businesses. These listings are Google Business Profile Listings (GBP) listings and this area is referred to as the ‘local pack’ or ‘map pack’. This local pack shows a map and three listings and is usually placed below the Ads section and above the organic listings section.
The significance of this is that many searchers use this area to select who they are going to contact. In addition to having a very high click-through rate, reviews are on display for each listing which can influence who the user will choose to contact.
To get your GBP listing into this area requires having an optimised GBP. It is a very competitive part of local listings as the rewards and returns for a local business being listed there can be very high! So, if you are looking to increase your visibility and break into the local pack then contact us for your free Google My Business Audit.
GOOGLE ADS AUDIT
Running a Google Ads campaign can be a very effective way to drive traffic to your site and convert more visitors into customers. With Pay Per Click Ads, you can immediately have your website listed at the very top of the search engine results pages.
PPC campaigns, when properly optimised, can be very lucrative. If, however, your campaign is not optimised then it can be a quick-fire way to throw money away.
From keyword research to negative search terms, it is imperative that you are maximising your Ads. With our Google Ads Audit, we can analyse your campaign and highlight ways in which you can improve your Ads so that you can increase your return on investment.