Web Design Services

WEB DESIGN

HIGH PERFORMANCE WEBSITE DESIGN & DEVELOPMENT

Our specialist web design services bring your business to life online.

TREETOPFROG WEBSITE DESIGN SERVICES

As a web design agency, we aim to make sure that our clients receive quality products and exceptional customer service. To do this, we listen carefully to what you want (and what you don’t want!) and then use our experience to deliver a bespoke solution that is right for you. Whether you are looking for a simple static site or a dynamic content-driven site, we are committed to delivering a quality product that reflects your brand, engages your audience & encourages visitors to take action. A website you can be proud of.

Website Design Services

TreeTopFrog is a small team of web design experts providing bespoke web design services for individuals and businesses across Scotland. Whether you’re looking for a simple brochure-style website, local business services website, or fully integrated eCommerce Solution, we’ll work closely with you every step of the way. We are passionate about delivering web design projects to a very high standard.

THE IMPORTANCE OF A GREAT WEBSITE

Your website is the place for users to learn about your company, see what services you offer, what products you sell, and allow customers to connect with you. If you are looking to grow your business, your website should be more than just an online brochure, it is your full-time internet salesperson!

To achieve this, we recommend that your website provides a great user experience. To do that, we highly recommend the following quality indicators:

  • Mobile Friendly
  • Be Found Easily Online
  • Fast Loading Speeds
  • Easy Navigation
  • Engaging Content
  • Encourages Visitors to Contact You / Buy

Responsive Design

We’re here to ensure your site looks good and performs well on every device – desktop computers, tablets, smartphones, smart TVs, etc. Whatever the screen size, our responsive web design will ensure pages dynamically adapt so every user gets the best display experience.

On-page SEO

It doesn’t matter how great your website is or how good your products and services are if no one can find them through online searches. As SEO specialists based in Scotland, we build websites that are optimised for search engines. Our SEO Web Design is the process of creating web pages and site structure that is easy for “spider” bot crawlers (such as Google and Bing) to navigate your site and understand both the structure and content. We build sites with great architecture and a wide range of advanced search engine optimised features that will help your website perform well in online searches.

Page Speed

We take website load speed very seriously! Why? Because we know how important it is. A study by Portent found that a load time between 0-4 seconds is best for conversion rates. Thereafter, every second has a drop rate of 4.2%. Additionally, the Google Algorithm update in 2021 – Core Web Vitals – introduced a range of metrics to measure site speed and consequently user experience. That is why we build sites that are fast to load: it satisfies both users and search engines. Find out more about our Web Hosting Services and what Web Hosting Packages we provide.

Smart UX

All websites that TreeTopFrog designs are characterised by simple and effective navigation: making it easy for a user to find what they are looking for and navigate easily between sections is key. If a user finds it hard to find what they are looking for then this can harm the users’ experience and they may leave, never to return. However, if the user finds it easy to use, search and complete actions easily then there is a high probability that they will return.

Creative Content

We love to bring your website to life with a range of bespoke content solutions. From logo design to videos, graphics, and optimised content, we provide creative and cost-effective solutions.

Calls to Action

Having a high click-through rate is a sign that your website is doing its job. The only way we can know this is through analytics. Thankfully, TreeTopFrog loves data analysis! We integrate all our designs with Google Analytics and Search Console so that we can have a 360-degree view of your online performance. Whether it is comparing click-through rates or tracking goals or ranking positions in the search engine results pages – we have you covered! We use the data and run tests to find out what works best. And the great thing is… you can sit back, relax and let us do the hard work for you. You can benefit from our love of data as we provide you with easy-to-understand reports that highlight the most significant metrics that help transform your website into a digital asset.

HIGH-PERFORMANCE WEB DESIGN

Driven by the power of data and design, we develop and deliver high-performance websites. Our sites combine a robust and powerful back end with a beautiful and user-friendly front end. We integrate the best web engineering tools, authoring techniques, and design processes to ensure that you have the best chance for online growth.

High Performance Web Design

WEBSITE DESIGN LIFECYCLE

PLANNING PROCESS

The planning process is where we work with you to determine what information is relevant for your website visitors. We collect all the information on what products and services you offer in addition to all other marketing information that is relevant to your business growth. With that, we can then start to design the site architecture and page structure before providing you with our strategy overview. For example, a standard local services website will include the following pages: Homepage, Services pages, About Section, Blog, and dedicated contact page.

CREATIVE PROCESS

Creating the visuals for your website is an important part of the design process. During the creative phase, our designers will sketch out designs to create the look and feel of your site. We then share this with you so that you can make suggestions. Your feedback is important for us to develop visuals and branding that are to your liking.

THE DEVELOPMENT PROCESS

The development process is when your site is created. During this phase, we bring together site architecture, page structure, and creative designs with all the elements (listed above) of the features that make an optimised website for both users and search engines. Once complete, the website will be available for you to review and offer your valuable input and suggestions.

THE TESTING PROCESS

Once your website is updated from your feedback and each part is signed off by your dedicated website manager, the testing process will begin. During the phase, we will test every aspect of the site to ensure everything is running as it should. This includes checking contact forms, mobile and tablet displays, load speed checks, internal links, and many other aspects. Once everything has been successfully completed, your site will be ready to go live.

COMMUNICATION & EXCEPTIONAL CUSTOMER SERVICE

Communication is key in website development, and we work with you every step of the way. Our goal is to create a fun, informative, and productive customer journey in the process of creating a site that reflects your business and helps you connect with new customers.

WORDPRESS WEBSITE DESIGN SPECIALISTS

We are experts at utilising the WordPress platform to develop your website. WordPress is a content management system that is the perfect foundation for creating modern-day websites. It is no surprise that WordPress powers over 44% of the internet!

One of the great benefits of using WordPress is that it easily allows you to maintain your website. This can be a great cost-saving exercise if you want to do this yourself and not have to pay for updates. We offer training if you would like to take full control of your site. If you would rather we do it then we are, of course, happy to help.

WordPress Web Design

PROFESSIONAL WEB DESIGN SERVICES

TRUST

Your website should reflect your brand and look professional, clean, and modern. It should be easy to navigate and build trust.

ENGAGING

People love engaging with brands online. From blogs to videos and social media, your website is at the heart of your online profile.

INSPIRE

Building trust and delivering great content will inspire your users to take action and engage with your brand.

FREQUENTLY ASKED QUESTIONS

Do you provide website training?

Yes, we do. If you choose to continue to maintain your website yourself by adding new content such as blog posts and news articles, then you must do so to keep the high standard. Our client support and training provide the know-how to do exactly that. We are available to provide in-house or online training for you and your team and pride ourselves on providing first-class web design, training, and support.

I have a Facebook Page; do I need a website?

Quite often, we will speak with potential clients that are unaware of the benefits of having a website because they have a Facebook Page. Don’t get us wrong, a Facebook Page is part of your online digital marketing campaign and if you can master the art of social media, can be very profitable for your business. However, this is not the best solution; it is a part solution! The main issue with Facebook Pages is that your data is controlled by a 3rd party. Facebook also charges you to reach more of your very own audience. We also do not know exactly what they do with all your data. Think Cambridge Analytics! With your own website, you control all the information. We advise that you should not let a 3rd party be the gatekeepers to your online future.

What WordPress tools do you use?

We use all the latest and best WordPress tools including Gutenberg builders, Jet Engine, WP Rocket and more.

Do you provide website maintenance?

To support our website design clients, we provide a range of flexible and superfast Web Hosting and Maintenance packages. All our support packages are optimised so that your website is operating at peak performance. We take away the stress of having recurring website issues such as updates and monitoring.

What are other common features are included in web design?

Other common features include newsletter signup, accept payments, booking systems integrated with your business calendar, contact forms with email autoresponders and spam prevention, embedded videos, and social media accounts. Our industry expertise means that we have you covered for all these types of features.

Do you provide a client portal?

Yes, we provide a client portal that helps customers with information sharing, important documents, to-do lists, and progress statuses.

LET’S CHAT ABOUT WEB DESIGN

Bespoke & effective Search Engine Optimisation solutions for you!

We are a development team of talented individuals who love what we do. We are passionate about building wonderful things and we don’t take ourselves too seriously. We work hard and play hard. However, our goal is simple: to grow our clients’ business online with high-performance web design. We believe that everyone deserves to look good online. And it doesn’t matter how big or small your budget is. We’ll build something amazing for you! Let us show you what we can do. Call TreeTopFrog today on 07388 099901 or use the contact form to request a call-back.