Search Engine Optimisation Services

SEARCH ENGINE OPTIMISATION

IMPROVE YOUR ONLINE VISIBILITY

Improve your online visibility, leapfrog your competition, and attract more customers with our specialist SEO services!

SEO

Search Engine Optimisation (SEO) is the process of optimising your website for search engines so it will perform better in the Search Engine Results Pages (SERPs) for relevant search queries.

On-page SEO is making sure that your website is structurally and technically engineered to a high standard. It includes making sure that all pages are optimised for relevant search queries with appropriate keywords and semantically related terms including optimised meta data and mark-up schema.

Off-page SEO is about building authority for your website with an interconnected web of consistent information and backlinks from a range of relevant sources.

WEBSITE OPTIMISATION

Having a well-optimised website design is very important for both the user and search engine crawlers. If your website structure is not well optimised, it makes it harder for the search engines to fully understand all your content. Your website should have an easy-to-follow layout and structure that search engine crawlers can navigate through without any problems.

A well-optimised website will have an effective structure including page titles, headings, meta descriptions, and URL structure. These elements are important for SEO because they let search engines know what your website and content are about. Titles should be short and descriptive so that the algorithms (and visitors) know what to expect for each page. Each page should have a URL that makes sense (and is not too long) with the appropriate meta descriptions that entice searchers to click through to your content. Other important aspects of website optimisation include:

  • WEBSITE SPEED
  • TITLES
  • IMAGES
  • MOBILE
  • HTTP STATUS
  • TEXTUAL CONTENT
  • CRAWLING
  • EXTERNAL LINKS
  • INTERNAL LINKS
  • SECURITY
  • DUPLICATE CONTENT
  • REDIRECTS
  • USABLITY
  • PERFORMANCE
  • DESCRIPTIONS
  • SCHEMA
  • LOCALISATION
  • SITEMAPS

WEBSITE AUDIT

If you already have a website, a new SEO campaign will begin with a Website Audit. An SEO audit will provide a complete overview of your website’s health and highlight key on-page performance indicators and suggested improvements. On-page optimisation is the process of analysing the technical structure and content with the aim of making improvements that will help increase your rankings in the SERPs. By improving your page speed, images, internal linking, titles, and descriptions, you can turbo boost your site’s performance, improve user experience and increase your rankings. If you would like to know how your website is performing then you can claim your FREE SEO Website Audit here.

Website Audit

KEYWORD RESEARCH

Keyword research is an important part of SEO as it helps to determine the content strategy for each of your website pages. By knowing what users search for and thus, the user search intent, your content can be optimised to satisfy that query. Your web pages should be optimised for search terms keywords and semantically related key phrases and information. Your webpages should provide answers that satisfy user intent and solve their problem.

TreeTopFrog keyword research involves analysing search terms to find optimal keywords and search phrases. Content can then be either written or improved so that your webpage will rank higher in search engines like Google and Bing.

CONTENT

Content marketing is one of the best ways to promote your website and generate more leads. Quality content should be created to serve two purposes: rank higher in search engines and drive more traffic to your site.

There are many different types of content that we can create for your website, such as blog posts, videos, eBooks, infographics, and everything in between. The key is to generate high-quality content that’s appealing to your audience and solves their problems. You can then promote your content on social media, on your email lists, or through paid advertisements. This will help you attract more visitors and generate more leads. Another important thing to note is that you need to keep your content fresh and updated. This way, you can maintain your high search engine rankings and keep bringing in more visitors.

TreeTopFrog provides SEO Copywriting that is tailored towards EAT – Expertise, Authority, and Trust.

The importance of link building can not be overlooked. A quality backlink profile is crucial in pushing your optimised website and webpages further up the rankings.

We all know that networking is an important aspect of the business world and is a good move to help you grow your business. Similarly, in the digital world, having your website network with other sites is very good for business. The more connections – backlinks – your website has throughout the world wide web, the better your site will perform in rankings. Backlinks are an important ranking factor and search engines use backlinks as a vote of confidence. If you have established and trusted sites linking to your site then that helps build trust. With trust, comes better rankings. We have years of experience in building the authority of websites by acquiring powerful backlinks.

Website Growth and Increased Visibility

SOCIAL MEDIA

Although Social Media is not a direct ranking factor, it does play a part in the overall SEO model. There are many turning cogs in search engine optimisation and Social Media SEO is one of those cogs. In addition to connecting with your customers and potential new customers, social media is a great way to build trust and establish a company’s brand identity. Having social accounts that are active and engaging will send traffic to your site. These social signals, website visits, and brand mentions provide search engines with further information about your website. Although they may not be a direct ranking factor, they certainly have a relationship with organic SEO. Find out how our Social Media Management can help your business.

RANK TRACKING

Rank Tracking is the process of monitoring how your web pages are ranking for your chosen keywords. The aim is to watch, over time, as your rankings increase. For every page your site has, there will be a range of variations on keywords. TreeTopFrog uses industry standard software to analyse this data and find out what is working, or crucially, what is not working. It is this feedback of information that allows us to continue to develop and improve the content that will, in turn, improve your rankings.

Rank Tracking

LOCAL & NATIONAL SEO

Local search engine optimisation is about optimising your business for local search results. It is particularly important for businesses that are looking to be found online for their local services or products. Local search usually combines product or service with location area. For example, “SEO Edinburgh” or “Web Design Edinburgh”. Local SEO targets both the organic listings and also the local map pack with your Google Business Profile.

National SEO is aimed at ranking nationally or globally. Because there are many more companies competing over a larger geographical area for products or services, it is more competitive than Local SEO. Generally speaking, the ranking process takes longer, the target market is much larger and the costs are more expensive. National SEO keywords are generally less specific as they usually have no location parameter.

Local SEO Map

FAQ’s

FREQUENTLY ASKED QUESTIONS

How much does SEO Cost?

Quite often, an SEO company will display SEO package deals and prices on their website however, we do not think that is the best approach. Why? Because every client and every project is different. What we offer is a bespoke package that is best for you and your business. It may be that you only want a one-off on-page optimisation or you may want to develop your site with all our services ranging over a period of time. We discuss with you your goals and recommend an affordable SEO service best suited for your business. You can be sure that we will work with you in a fun, transparent, and efficient manner to ensure that you can enjoy the benefits of our TreeTopFrog SEO services.

How long does SEO take?

It depends! There are occasions when you can see immediate results. For example, when you publish a unique article with low competition then you can have that page ranked (from our experience) within a few hours. Overall though, things take time. Site-wide changes and the collective impact of improvements can take months to be fully implemented. The thing with SEO is that there is no silver bullet or secret sauce that is going to magically make your site beat all your competitors. We see it like running a marathon: it takes strategy and time. When you have that mindset combined with our expertise, you can be sure that your business will benefit and reap the rewards.

What is the aggregation of marginal gains?

The aggregation of marginal gains means that lots of small improvements can work together to have massive gains. Think about an F1 car. Throughout a season, the car has lots of minor updates along the way. The result is a car much faster by the end of the season compared to the start of the season. SEO is like this! Lots of small improvements work together to provide great improvements.

Do you offer training?

Yes, we provide SEO training as part of our SEO services. If you would like to train your staff in SEO (new or old) then we are here to help. We offer custom training sessions that help your team become better at publishing content that is well optimised for search engines. Whether it is for blogs, articles, job listings, or videos, we have you covered. Our SEO Company Trainer is an experienced educator and delivers fun and informative workshops that will have a great impact on the efficiency of your team.

SEO or PPC?

More often than not we recommend both. SEO is an ongoing digital marketing campaign designed to provide you with improvements in your organic rankings. PPC has immediate results in that your paid Ad can be visible at the top of the SERPs immediately. When both are combined successfully, you have the chance to dominate the search results both in the short term and long term. Find out how we can help you attract more potential customers with Pay Per Click Ads today.

Can we guarantee Number 1 rankings for your keywords?

In a word, no! Nobody can and therefore please be careful when SEO “specialists” make this bold claim. The SEO world is complex and ever evolving and there are never any guarantees. If the keyword you are trying to rank for is something like “4K TV” then you are never going to get a number 1 spot for that term unless you’re competing against the might of companies like Curries, Amazon, or Argos. In this example, we would look for a long tail keyword (more words in the search term) that is less competitive and has lower search volume but has potential.

As SEO specialists, TreeTopFrog has a proven track record of achieving number one rankings and having many keywords perform well on the first page of search engine results pages. This is all part of our SEO services and helps you with realistic targets and expectations.

Do Search Engines update their algorithms regularly?

Search engines are always updating their algorithms. Every year there are a few major updates and thousands of minor updates. With this in mind, that is why we offer organic SEO solutions that will help your business in the long term: great site content, structure, and performance. As the landscape continues to evolve, one thing that remains consistently key is ensuring that your site continues to grow by establishing Expertise, Authority, and Trust (EAT).

Can you provide examples of previous results?

We have had many successful SEO campaigns and love to provide presentations and share coffee to discuss the latest and most advanced SEO techniques. Part of our presentations highlight websites that we have developed and are leading the way in search results combined with social media supporting campaigns.

LET’S CHAT ABOUT SEO

Bespoke & effective Search Engine Optimisation solutions for you!

Call TreeTopFrog today at on 07388 099901 to discuss your SEO goals. We will be delighted to offer you a FREE Web Design Audit and consultation.