What is SEO Copywriting?
SEO copywriting is about creating engaging content that provides useful information to readers. This includes answering questions, providing value, and being relevant to the topic. When someone reads your content, they should feel like they’ve learned something useful and be inspired to take action.
If you want to be found online, all your content should be optimised for both the reader and search engines. This includes landing pages, blogs, services, and product pages.
Great copywriting helps with SEO because it improves the visibility of your site and attracts more visitors who want to learn more about your products or services.
This leads to more conversions, sales, and customers.
The best way to optimise your content is to satisfy user search intent. What is it that you are offering and what search phrases (keywords) are people using to look for this information?
So how do we do this?
2. Find the right Keywords
We perform keyword research to find out what keywords and search phrases are best for your content. Keyword research is one of the most important parts of the process because if you don’t know what your potential customers are looking for online, it’s hard to reach them. The goal of keyword research isn’t just to come up with a list of terms; it’s to figure out which ones are best suited for your article.
✓ Google Trends / Search / Keyword Planner
✓ Google Search
✓ Competitor Research
✓ Bing Webmaster Tools
✓ Answer the Public
✓ Social Media
✓ Premium SEO Tools
Headers help readers navigate through articles and give them an idea of what they will find inside — and they’re important for SEO purposes. Headers help users understand where they’re in the document and how close they are to the end. For readers that are just browsing, the headings can provide a quick overview of the content and encourage further reading.
The SEO Copywriting Process
- Understand what type of content is required (informative or persuasive)
- Recommended article length
- Curate headings and long-tail headings
- Optimise content
- Proofread content
SEO Copywriting Extras
The best way to make sure your content is of value is through extensive research and well-written articles. Our top principles in creating great quality SEO Copywriting content:
- Accurate Information
- Easy to read
- Add Visuals
Images and videos can help break up longer pieces of content. They’ll grab readers’ attention and encourage them to continue reading.
Final Thoughts On SEO Copywriting
In summary, when it comes to writing effective SEO copywriting, we focus on writing for humans!
A common mistake is writing content that is solely written for search engines. A consequence of this is that it will not be great for the reader and will most probably be stuffed with keywords that will do more harm than good. Our goal is to create useful information that people will find helpful. We put your personality behind the words and have a professional and nuanced approach to the optimisation process. We believe that personality should shine through